LeoVegas completes acquisition of assets from IPS, now called Rocket X

Business News

On 12 January 2018 LeoVegas announced its acquisition of the assets of Intellectual Property & Software Limited (“IPS”) and related assets from two other companies with top brands such as 21.co.uk, Slotboss, BetUK and UKCasino. The collective name for these is now Rocket X.

The acquisition is being made for a purchase price of GBP 65 m. LeoVegas hereby announces that all of the conditions have been met and that the acquisition was completed today.

The acquisition will further strengthen LeoVegas’ presence in the UK and its position as the leading mobile gaming group.

Since its start LeoVegas has pursued a global brand strategy that is very successful. In larger markets the Group’s two global brands, LeoVegas and Royal Panda, can be complemented with a local, multibrand strategy.

The UK is such a large and mature market that it warrants working with several brands that attract various types of customers. Rocket X has a strategy that focuses on digital and data-driven customer acquisition and thereby has one of the market’s most effective customer acquisition models.