Betfred says it will be the only bookmaker to air a live television preview of the Cheltenham Festival across its stores and social media.

The company, which has a television operation based out of MediaCityUK in Manchester, will be live throughout the event, hosted by its presenting staff, plus owner Fred Done and jockeys.

Ahead of the Festival it has produced a series of features with trainers including Willie Mullins, Nicky Henderson and Paul Nicholls and enlisted Zut to create a Peaky Blinders-inspired promotional film.

Betfred was the sponsor of the Cheltenham Gold Cup for 3 years.