Betgenius, the leading provider of trading and sportsbook management technology, has extended its long-standing partnership with Sky Bet.

Betgenius has been a key partner to Sky Bet since 2008, with its cutting-edge trading platform and expertise playing a major role in the success of the operator’s world-class sportsbook.

The new long-term agreement will see Betgenius continue as the primary trading provider of a growing volume of pre-match and in-play content and pricing across all sports. Sky Bet’s UK and Italy-facing sites will also benefit from Betgenius’ unique High Availability Cash Out service.

Ronnie Whelan, Trading & Operations Director of Sky Betting & Gaming, said: “Betgenius has been a key partner of ours for over a decade. In-play betting in particular has been a major driver of growth for us and our high quality live product is thanks to working with Betgenius towards our shared goal of giving customers the best possible experience.”

Matt Stephenson, Managing Director of Betgenius, said: “We are extremely proud to agree a long-term extension to our relationship with Sky Bet. Richard Flint and his team have created a phenomenal sports betting business and the fact that we are chosen, once again, to play such a crucial role is testament to the quality of our technology and trading expertise.”