888 Holdings has always held a strong position in the online gaming market. Now it seems that 888 will try to compel the Pennsylvania Gaming Control Board (PGCB) to make some bold decisions. The company has come up with an innovative idea to change online casinos. It views its appeal as a way to attract customers.

Recently, the CEO of 888 casinos USA, Itai Freiberger, wrote a letter to the PGCB. In this detailed letter, he made a clear proposition to amend gaming regulations and let online casinos offer multiple skins. In other words, it meant that multiple domains have to cater to different types of gamblers. Currently, these casinos cannot offer any such provisions. He believes that allowing online casinos to use multiple skins will benefit the casinos and customers alike. For example, New Jersey already has a multiple skins iGaming industry, and their business model is extremely successful.

Not every Pennsylvania casino is convinced of a multi-skin approach, and both Parx and Penn have sent letters to the PGCB asking for one site per casino.

While 888’s argument was pretty convincing, Parx’s petition was compelling enough. The “skin” debate for online casinos has created much hype in the industry recently, and now, 888 Holdings, the umbrella firm covering the 888 Poker and 888 Casino, has shown its clear stance. However, two other well-known casinos, Penn National and the Parx Casino, clearly oppose 888’s proposition. According to Parx and Penn, allowing multiple skins will affect the gaming industry in several ways. The key points of their arguments (as described in this email) include:

• Permitting licensed casinos to use several skins will give rise to a new sub-licensing system that’s contrary to current laws.
• As gaming laws restrict the number of gaming licenses to a certain number, having multiple skins would undoubtedly be a way to bypass this law.
• The casinos believe that the equipment and servers needed, if any, should be located within the state of Pennsylvania.
• Online gaming should be the same as that of the primary license holder.
• They also said that the staff running the online game services should be in Pennsylvania to increase the employment opportunities.

In addition to the above, there were a lot of other points in their responses, including their apprehension of being cannibalized by the new services.

Freiberger gave a point-by-point response to all the concerns raised by Parx and Penn. He began his answers by first highlighting the credible position of 888 Holdings in the online gaming industry. Indeed, we can consider this step as a way to add weight to his replies.

He insists that allowing the multiple skins will bring benefits to its casinos and its customers. He says that 888 always respects and supports online gaming regulations. Hence, its standpoint towards the matter of multiple skins clearly hints at some beneficial aspects.