Sportwetten.de becomes a long-term partner of The German Ice Hockey Federation
The German Ice Hockey Federation (DEB) has partnered with sportwetten.de.
The Düsseldorf-based bookmaker attaches particular importance to the activation of the fan base via promotion on site and on the digital channels.
In the first year, the logo of sportwetten.de will be on the ice next to a band presence at the games of the German national ice hockey team. In addition to the right to official use of the DEB and national team logo, the newcomer will be named “official partner of the German national ice hockey team”.
“The historic performance of the team in Pyeongchang has crowned the partnership,” said Ingo Pauling, Head of Operations at sportwetten.de. “We were convinced that our brand was a perfect match for ice hockey and its loyal fans, so we’re delighted that we can take the first important step in the company’s young history with the DEB to enthuse our fans.”
Robert Schütt, Head of Marketing at DEB: “The extremely positive discussions and the serious, creative structure of the entire team of sportwetten.de immediately convinced us to be in the best of hands.” We are happy to announce a strategic partner with sportwetten.de to have the side that will develop the sport for the fans with us in the next few years. ”