GVC quietly rolled out the PartyCasino NJ gambling site last week and will operate it alongside PartyPoker NJ under the Borgata Hotel Casino & Spa’s internet gambling license

The launch brings the total number of online gambling sites running under the Borgata license to ten including, Borgata Casino, Pala Casino, PartyCasino NJ, PlayMGM Casino, Scores Casino, Pala Bingo, PartyPoker NJ, Pala Poker, Borgata Poker, PlayMGM Poker.

The original PartyCasino is actually one of the oldest and most successful online casinos in the world. However, it was first launched in 1997 as Starluck Casino by Party Gaming PLC.

When Party Gaming merged with bwin Interactive Entertainment AG in 2011, PartyCasino remained one of the new company’s leading casino brands. In 2016, the company was acquired by GVC Holdings. A year and a half later, in June 2017, PartyCasino  was relaunched with a more modern look and feel. In fact, the site’s cartoon style was ditched in favor of a sophisticated and contemporary two-color purple and blue design.

The PartyCasino NJ product features this new design. However, it also features close to 250 games, the majority of which are online slots.