Danske Spil has launched a brand new sportbook and casino brand called Youbet.dk to the Danish market. 

The goal of Youbet.dk is to give the foreign competitors a battle for the sport players and provide a Danish alternative to players who want to play more international odds.

We go to the market with a product tailored to players who want a big international game offer and a lot of live odds. Players who have previously looked at foreign competitors to find what they were looking for can now get it from a Danish bookmaker, says Niels Erik Folmann, CEO.

Youbet.dk is a purely online bookmaker and casino brand, which runs independently of Danske Games’ other platforms. There will of course be a big focus on football, but ice hockey fans can enjoy one of the biggest online betting odds in a bookmaker, as well as odds on IFT tennis, basketball and handball. This applies to both the big leagues and the less foreign. In addition, there will be a lot of focus on live betting.

Youbet.dk has a huge variety of offers. Of course, we focus on the major leagues, the World Cup and the Champions League, but we are going to have around 25,000 live matches a month spread over several sports, so something for everyone. Youbet.dk is where our target group is and we offer high odds that can compete. Both when it comes to small, foreign leagues or major, crucial matches. We are an attack fire and go hard after the competitors – in their half-court, says Niels Erik Folmann.

Youbet.dk offers all the features that the target group needs, such as cashout, partial cashout and multibooster odds, as well as offering asian handicap on their matches. In addition, it is highly important that Youbet.dk’s mobile platform is functional and easy to navigate so the player is not dependent on having to computer.

Besides being a betting fire, Youbet.dk also offers casino to its customers, and here is also the detail and being a Danish provider that is at the center.

With Youbet.dk Casino we go to the air with our brand new live casino studio with Danish dealers. We know our players want dealers who speak Danish so it was obvious to take care of it. At the same time, we would like to have a great environment and the right atmosphere about our casino games, and we have got it with our new study, says Niels Erik FolmannHe hopes that the combination of a first class casino experience and top odds on the real leagues will be very attractive to those players who have previously preferred foreign bookmakers.

If you ask the players in Youbet.dk’s target group, many of them would like to play at Danske Spil because of what we stand for, but we have not had the right offer. That’s what we have now, says Niels Erik Folmann.