WhichBingo.co.uk provides in-depth information about the UK bingo market, including player reviews. The company also hosts the annual WhichBingo Awards, which recognise the best websites in the online bingo industry, and has recently expanded its product reach to include online slots and casino content.

The deal also includes Bingo.org.uk, BingoWorld.co.uk and QueBingo.com, as well as all of WhichBingo Ltd’s affiliate accounts. Transfer of ownership for all affiliate accounts will start today.

Ory Weihs, chief executive of XLMedia, said: “We are delighted to have acquired such a well-regarded UK brand. WhichBingo fits perfectly into our strategy of acquiring high quality assets across regulated markets.

“We continue to see a healthy pipeline of acquisition opportunities as we seek to both strengthen and broaden our market reach during 2018.”