bet365 is the latest operator to take advantage of new technology built into Perform’s streaming service which enables sportsbooks to simply deliver their own live, bespoke betting audio commentary and match insight to bettors over the top of Perform video.

Andrew Ashenden, Perform Betting MD said “We’re delighted bet365 has engaged our new service to deliver their ICS powered commentaries over the top of our streams in multiple local languages. This product is a great example of our drive to make worldwide sport and betting more entertaining & engaging on a local level.”

Ian Holding, Director of Independent Content Services Limited (ICS), said: “It has been really exciting to launch the new commentary service for bet365, starting in Italian and Spanish. Bespoke commentary focussed on live betting analysis and in-play opportunities is a fantastic innovation for punters and offers real value. We deliver commentary on any sport and in any required language and working with Perform on this new streaming service is a perfect partnership.”

bet365 join Unibet and Fonbet, who are also using Perform’s Watch & Bet commentary service to deliver a uniquely entertaining betting experience to their customers. All Watch & Bet video customers are provided with a single free audio commentary channel as standard.