DraftKings expands into Australia
DraftKings, the world’s leading daily fantasy sports (DFS) platform, today announced the company will begin offering DFS contests to Australian consumers in Q2.
“Within the last few years, Australia’s burgeoning fantasy sports market has dramatically evolved, adding a variety of daily fantasy sports platforms, feeding the appetite of the many passionate sports fans who love getting closer to the teams, athletes and sports they love,’” said DraftKings Chief Executive Officer, Jason Robins. “Australia is an important market for DraftKings, as it combines devoted sports fans with sophisticated, tech-savvy consumers – exactly the kind of people who love competing on DraftKings.”
DraftKings has been granted a government license by the Northern Territory Racing Commission under which it is permitted to offer daily fantasy sports in Australia.
According to an article on fantasy sports by King & Wood Mallesons, there are approximately 1.65 million traditional fantasy sports players in Australia.
Australia is the first country outside of North America and Europe where DraftKings will operate and will mark the eighth country where DraftKings is available to consumers. In the U.S. alone, DraftKings has worked with lawmakers and regulators in nineteen states to enact smart regulations and create a transparent environment for its players. The company has been considered a global leader in consumer protections for fantasy sports, ensuring its customers are playing within a fun, safe and fair community.