Betsson launches its first TV campaign
Online gaming operator Betsson Group launched its first television spot in Spain last Friday, with its flagship brand Betsson.es. The spot will be intentionally unconventional, with the aim of separating itself from the rest of the competition’s ads and presenting the Betsson brand to the Spanish public with the concept”Swedish, but exciting”.
We hope that our audience in Spain will like it as much as we like it. Betsson is our flagship brand and we owe it to the user’s entertainment. The goal of Betsson.es will be to become the reference entertainment site in the Spanish market , ” says Andrea Rossi, Managing Director of Betsson Group for Southern Europe and Latin America.
“We launched Betsson.es at the beginning of the year and now the goal is to present the brand to the general public, making it known as a great Swedish operator, totally reliable and experts in entertainment.”
Last February the Spanish users witnessed the launch of Betsson.es, giving them the possibility to access a wide variety of games, among which the live roulette offers from Playtech and Evolution, or the biggest slot offer in the Spanish market. . And for fans of sports and sports betting, with more than 4,000 markets available at the best events, both live and pre-match.
Betsson Group entered the Spanish market in March 2017, after acquiring the license of local online gaming operator Premier Casino.