CrownBet has launched streaming of Sky Channel in a major change to the digital broadcasting landscape.

CrownBet, which recently had 80 percent bought out by Canadian-based The Stars Group, and then acquired the Australian business of William Hill, secured the rights to broadcast all thoroughbred, greyhound and harness racing late last year.

The deal came about after CrownBet dropped its objection to the merger between Tabcorp and Tatts – and after the acquisition of William Hill Australia – and now includes NSW racing, which was not part of the initial deal.

Account holders on app and desktop are able to access the Sky Racing feed, with some restrictions on the broadcast of international racing. It gives CrownBet a significant point of difference in the corporate bookmaking market, with only TAB and UBET having Sky Racing streams.

“At CrownBet we believe it’s better to have everything in the one place. So for the first time, our best-in-class app has Sky Racing channels,” the company’s website says.

“You can watch every Australian thoroughbred, greyhound and harness race live, check the form and bet, all in the one place.” CrownBet has a significantly increased share of the market with the acquisition of William Hill’s Australian business, with combined revenues of around $400 million.

The entire business is expected to rebrand in the near future after Crown Resorts opted to exit CrownBet before the sale to The Stars Group.