PWR.bet, the iGaming operator and subsidiary of Promo Tilika Ltd., has launched a new online casino brand and affiliate program with Income Access, Paysafe’s marketing technology and services provider. PWR.bet’s affiliate program will be managed by Income Access’ in-house team, which will use the company’s software to support the growth of its new brand.

Founded in 2016 and licensed by the UK Gambling Commission as well as the national gambling regulators of Curacao and Malta, PWR.Bet has spent the last two years developing its online casino and live casino offerings. The site features games from leading iGaming software providers.

In H2 2018, PWR.bet will diversify its offering into the sports-betting vertical by launching an OddsMatrix-powered sportsbook.

The brand is offering all new depositing players a 100% welcome bonus (up to €200, or currency equivalent) for its first two months, plus 50 free spins. PWR.bet has also introduced a player loyalty program. Customers who meet the minimum required deposit amount to enter each week’s prize draw will have the opportunity to win €500.

To celebrate the launch of the new PWR.bet online casino and its accompanying affiliate program, the brand is offering 50% revenue share and no negative carry-over to the first 100 affiliates who join its program. Commissions will revert to 40% afterwards. Deals can also be tailored to individual affiliates upon request. Options include cost-per-lead (CPL), cost-per-acquisition (CPA) and hybrid structures.

PWR.bet will be holding affiliate competitions each month, with prizes awarded to the best-performing and most-improved affiliates. Members of the program also have access to 24/7 support, along with a dedicated team of retention agents at PWR.bet. The program will be managed by Income Access’ affiliate team using the company platform, which has won eGR’s B2B “Affiliate Software” award four times since 2013.

Kai Cruz, founder and CMO of PWR.bet, said, “I chose Income Access for two main reasons: because of the affiliate platform’s level of sophistication and its ability to optimize affiliate campaigns. We will use the data we acquire to map-out channels of interest for our affiliates, while also continuously teaching ourselves about user behavior.”

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said, “Simultaneously launching its affiliate program with its new online casino brand will strongly position PWR.bet for long-term growth and exposure. Our affiliate team will leverage its long-standing experience in managing major online casino brands globally to maximize player acquisition.”