Leyton Orient announce new front of shirt sponsorship deal with Dream Team
Leyton Orient have agreed a ‘lucrative’ shirt sponsorship deal with the fantasy football game Dream Team FC.
The deal will see the website’s logo appear on the front of the O’s home, away and third kits for the next two campaigns, replacing current sponsor Energy Bet.
Dream Team is one of the largest fantasy football competitions in the world with 1.6 million registered managers, and their extraordinary online presence has seen them amass a following of 3 million on Facebook, delivering over 1.6 billion social media video views.
Chief Executive Danny Macklin said of the deal “We are delighted to be teaming up with Dream Team and News Group for this exciting and lucrative partnership. Their social media presence is exceptional allowing them to bring the Club to a brand-new audience. The ever-popular Fantasy Football game is a staple for millions of football fans and the Dream Team game is certainly the most entertaining way for the next Pep, Jurgen or Justin to put their football knowledge to the test. We look forward to working closely with Dream Team in the coming seasons. We collectively want to bring to life the highs and lows of being a fan of The O’s.”
Gareth Williams, Commercial Head of Sport for Dream Team, added: “Dream Team is incredibly excited to partner with Leyton Orient, one of English football’s great clubs. “We have an exciting two seasons ahead of us and can’t wait to get started in creating compelling and authentic storytelling of the club, the fans, and the community, as well as connecting Dream Team’s vast audience to the O’s loyal and engaged fan base #OnlyOneOrient”
A statement from the club added: “We would also like to thank Energy Bet for their extensive support as our front of shirt sponsor over the past two seasons.”