Multilotto.co.uk Win National PR Award
Multilotto.co.uk won PR Stunt of the Year at the 2018 PR Moment Awards in Manchester (April 26th) for their ‘Best Resignation Letter Ever’ campaign.
Online lottery betting company Multilotto were celebrating after winning PR Stunt of the Year at the 2018 PR Moment of the Year Awards.
The award recognised Multilotto’s ‘Best Resignation Letter Ever’ PR stunt, which took place in Leeds in October 2017. The stunt generated huge national interest and catapulted the Multilotto brand into the UK spotlight.
Head of Communications for Multilotto Andrew Clarke said, “It’s all well and good receiving recognition from your industry peers, however, for gaming companies in particular, accolades from outside the industry are rare, fine things.
“That’s why winning the award for ‘PR Stunt of the Year’ at the PR Moment Awards in the UK last night for our controversial, yet undoubtedly eye-catching ‘Best Resignation Letter Ever Campaign’ was particularly sweet.
“We’ll continue to think of innovative ways to promote our brand that resonate with our customers and generate real cut through into our key markets.”
Headquartered in Malta, Multilotto are one of the world’s leading lottery betting companies and have grown their business significantly over the course of the last 18 months. As well as offering players the chance to bet on a wide range of international lotteries such as America’s Powerball and Mega Millions the company also has a broad and popular casino offering.