PlayUp Joins Rabbitohs in NRL First
The South Sydney Rabbitohs are excited to welcome PlayUp into the Rabbitohs corporate partnership family with PlayUp coming on board as the Official Wagering Sponsor of the Club for the 2018 and 2019 seasons.
In its first major sporting sponsorship in Australia, PlayUp will feature on the Rabbitohs playing shorts as they did against the Raiders and Broncos over the past week, with the PlayUp.com and PlayChip logos on their uniforms.
Under the agreement, PlayUp will promote its PlayUp.com global daily fantasy sports website to the huge Rabbitohs Member and Supporter base, who will be encouraged to test their sporting knowledge against global competition in free challenges on the platform.
PlayUp will additionally promote the PlayChip Utility Token – a crypto-asset built on the Ethereum blockchain, specifically designed for use as a universal payment and rewards currency for gaming and wagering platforms globally. PlayUp will be the world’s first wagering platform to use the PlayChip. This sponsorship integration represents the first time a ‘cryptocurrency’ has become involved in a major Australian professional sport.
The partnership has also kicked some early goals through introductions and investment by the Rabbitohs corporate family.
Rabbitohs CEO, Blake Solly, said: “In 2018 we have sought to bring new and innovative partners to the Club and PlayUp perfectly represents this.
“Our Members and supporters will benefit from opportunities to use the platform, pick their favourite Rabbitohs players in free daily sports fantasy tournaments and have chances to win some of the huge prizes on offer at Rabbitohs home games.”
PlayUp CEO Daniel Simic said: “NRL is an increasingly popular sport on our PlayUp.com platform as our Australian and New Zealand user base grows.
“Through this significant sponsorship we now have access to one of Australia’s most loyal supporter and membership groups, while gaining exposure throughout the wider NRL fan base.
“We’re extremely pleased to be working with the Rabbitohs and look forward to a successful and mutually fruitful partnership.”