The Stars Group brands announce biggest prize in online sports betting


The Stars Group, through its flagship PokerStars, BetStars and PokerStars Casino brands, today announced the biggest prize in online sports betting with the launch of the Stars £100 Million Challenge, putting just 64 correct selections in the way of winning a life-changing prize of £100 million during this summer’s football World Cup.

Straightforward and free to enter, this unique contest is open to adults in the U.K, Sweden, Denmark, Norway and Finland, who must correctly select all 64 results (simply as a win, lose or draw prediction) from this summer’s spectacular football tournament. If all are correctly selected, the winner will take home the lump-sum £100 million bounty. If more than one person wins, the prize will be shared equally.

Each eligible player has one free entry. However, players can gain additional entries by completing challenges at the PokerStars, BetStars and PokerStars Casino gaming sites, where millions of Stars customers play for winning moments.

“When we decided to launch the biggest betting promotion in history, we thought about hiring the biggest star in the world to be the face of the Stars £100 Million Challenge… but there isn’t a star that’s big enough so we got Freddie Flintoff,” joked Christopher Coyne, Chief Marketing Officer of Stars Interactive Group. “Freddie wanted to be part of the promotion and when we said yes he was over the moon. That led to the campaign creative of shooting him into space.”