Kwiff TV ad banned for false odds

Business News

A TV ad made by betting app Kwiff has been banned by the watchdog after it referred to odds that didn’t actually exist.

The fake odds appeared in an advert televised in December 2017 which explained Kwiff’s concept of randomly “supercharging” bets to drastically improve their odds.

It stated: “You’re placing a bet with normal odds, and suddenly your odds might get supercharged … Like Adam from Clitheroe. He placed a bet on PSG to beat Celtic and got his odds supercharged from 11/8 to 80/1.”

Two complainants, who believed the odds of 11/8 for PSG to beat Celtic were never available, challenged whether the ad was misleading.

Eaton Gate Gaming Ltd t/a Kwiff stated that the ad displayed a simplified version of the bet “PSG to win & only one or no team scores” and that a £5 bet was placed on that bet at 11/8 odds on Tuesday 12 September. They stated that they would not use the ad again and had submitted an ad with a revised bet to Clearcast.

Clearcast responded that they had not been made aware that the bet in the ad was not genuine before clearing the ad.

The ASA considered that consumers would understand the claim “Adam’s odds on PSG to beat Celtic were perfectly normal 11/8” to mean that those particular odds had been genuinely available to consumers for bets on PSG beating Celtic and was an example of the type of odds that were achievable through using Kwiff’s service.

They noted that the bet on which those odds had been available was “PSG to win & only one or no team scores”. Because they considered that consumers would understand the claim in the ad to mean that the odds were based on PSG to win without the additional qualification, but that bet was not available at the odds quoted in the ad, the ASA concluded that the ad was misleading.