PlayUp Acquires Innovative Social Betting Platform – betting.club
PlayUp has acquired online wagering operator betting.club, as part of its continued growth strategy. betting.club was acquired from its owners which comprised three of Sydney’s leading club organisations – the iconic Mounties Group, Campsie RSL and Club Rivers.
betting.club offers punters the chance to bet and be social in the one platform. The betting.club social betting platform allows players to rate and share form, share tips and bets, was well as share wins with mates and fellow punters.
Daniel Simic, PlayUp CEO commented: “betting.club has been on our radar for sometime as they have built a truly social wagering platform used by a high volume of punters as well as developed an innovative app and online presence. We’re committed to enhancing the social and community focus of the platform as well as integrate the PlayChip as an optional wagering payments and rewards offering.”
Kelly Signell, CEO, betting.club said: “PlayUp has significant momentum and importantly has demonstrated to us their ability to grow and engage online communities which is fundamental aspect of betting.club. We’re pleased to see betting.club now join the PlayUp ecosystem and our clients will no doubt benefit from the opportunity to use the PlayChip Utility Token in both the online platforms and potentially in some of the largest club venues in Australia.”
The PlayChip Utility Token, developed in Australia, the PlayChip Utility Token is a crypto-asset built on the Ethereum blockchain, and is set become a universal payment and rewards currency for gaming and wagering.
PlayUp.com will be the world’s first wagering platform to use the PlayChip and it will form the foundation to facilitate the decentralisation of the wider PlayUp ecosystem and gaming platforms, allowing sports fans to connect, compete and collect, irrespective of their location. In addition to betting.club, DraftStars, ClassicBet, TopBetta and MadBookie will also shortly incorporate the PlayChip within their payments and rewards systems.
As announced on 09 April 2018, PlayUp has agreed to merge with Mission NewEnergy Limited, subject to the approval of the ASX and NASDAQ and regulatory approval requirements. Upon the completion of the merger it is anticipated that the company’s securities will seek to re-comply with both ASX and NASDAQ listing rules resulting in the trading of shares on the NASDAQ stock exchange and the ASX.