What better way to stand out in the online betting business than with a dancing alpaca?

The furry mascot stars in a new ad campaign from online casino PlayOJO.

Created by TBWA\London after the agency won the account in a pitch, the campaign shows a sad, lonely alpaca that is fed up with being treated unfairly by other online casinos. But once he finds OJO, he gets his mojo back and celebrates with a song and dance.