BetBull, the next-generation mobile sportsbook and casino operator, has launched an affiliate programme for its flagship native app with Income Access, Paysafe’s marketing technology and services provider.

The programme will be powered by the Income Access software and app-tracking tool and managed by Income Access’ affiliate team using its affiliate network.

Founded in 2015 and licenced by the UK Gambling Commission, the BetBull mobile app is available on both iOS and Android devices and the brand is also accessible via the mobile web.Developed to disrupt the traditional sportsbook vertical, the sophisticated app offers accumulator sports-betting on markets ranging fromfootball, basketball, American football and volleyball to darts. The brand also boasts a cutting-edge casino offering.

To enhance the user experience and maximise player engagement and retention, BetBull also places a strong emphasis on gamification. Gamified elements include a spin wheel, punter ranking leaderboards, virtual currency, loyalty bonuses and chat rooms. Players will also benefit from the community betting experience the brand has nurtured since its launch.

To coincide with the launch of the BetBull affiliate programme, new depositing players will qualify for a £20 free bet. Further bonuses, such as odds boosts, power-ups and soft currency, are also available.

The new affiliate programme will be powered by Income Access’ platform, which has won eGR’s ‘Affiliate Software’ B2B award four times since 2013. With app installs tracked through the company’s mobile app-tracking solution, the programme will also be managed by Income Access’ team of experienced sports-betting affiliate managers. The team will leverage the Income Access Affiliate Network, iGaming’s longest-serving independent affiliate network, to grow the programme.

New affiliates targeting the UK and German marketswho join the programme before 31st July 2018 are eligible to earn £10 extra cost-per-acquisition (CPA) on top of theagreed commission structure for their first 30 days of promotion. The standard commission structure is flat 20% revenue share.

Sadok Kohen, founder & CEO of BetBull, said: “We’re excited to be launching our programme with Income Access, and their sophisticated softwareand app-tracking tool will allow affiliates to benefit from our innovative product offerings. By using our fresh social betting concept, gamification and enticing offers, affiliates will be well placed to become an integral part of BetBull’s future.”

Lorenzo Pellegrino, CEO of Skrill, NETELLER, and Income Access at Paysafe, said: “BetBull’s mobile-first approach makes them an attractive partner for affiliates.The continuous rise of the mobile gamer means that the brand isstrongly positionedfor sustained long-term growth.We look forward to our platform’s mobile app-tracking solution supporting BetBull’sbroader player acquisition strategy.”