‘Who Stole the Cup?’


A Hollywood-style heist carrying the strapline ‘Who Stole the Cup?’ themes bwin’s Football World Cup campaign.

Directed by Pedro Martin-Calero, the ad stars football legends Cafu, Vicente del Bosque, Stefan Effenburg and Diego Maradona, plotting to steal the Cup. Shot in a cinematic style, the ad is a nod to the great Hollywood crime capers of the past.

bwin has kicked off the campaign asking its customers to figure out which football legend committed the crime.

Each of the football legend suspects, feature across all channels of the campaign from TV, out of home and online. From the teaser phase all the way through to the reveal of who the thief is, the audience will be left guessing, bwin revealed.

In addition, a series of candid behind-the-scenes interviews with each football legend talking to Robert Pires will accompany the campaign.

GVC’s chief marketing officer, Adam Lewis:

“Being smart, creative and bold is in GVC’s DNA and again our teams have delivered with this blockbuster World Cup campaign, it will entertain and engage our players and audiences globally, plus reinforce bwin’s position as Europe’s leading and most innovative sportsbook.”

“To be the best you need to work with the best and the talent we involved in this campaign is legendary, we are not here for second place!”

The campaign will run throughout Germany, Austria, Greece, Spain, Italy, France, U.K., Belgium, Denmark and Sweden.