Yabo Sports becomes Hertha BSC’s first regional exclusive partner in Asia


Yabo sports will become official and exclusive betting partner of Hertha BSC in Asia for the upcoming season 2018/19.

In course of this partnership Yabo Sports will be present on the TV-relevant LED-boards and on the so called Blue Carpet, a unique advertising tool in the German Bundesliga.

Furthermore, common campaigns on the social media platforms of the club in Asia and Europe as well as various logo presences are part of the agreement. The partnership, which is agreed for two years, was arranged by Lagardère Sports.

Ingo Schiller, Chief Executive Officer at Hertha BSC, says: “In the name of Hertha BSC, I am really pleased about the future partnership of our club with the betting company Yabo Sports. Yabo Sports is our first regional exclusive partner in Asia, which is a strategically important market for us. Looking forward to a long and successful partnership with Yabo Sports, we will continue to drive Hertha BSC’s internationalization strategy hand in hand forward.”

Sunny Xu, Chief Executive Officer at Yabo Sports says: “Yabo Sports is proud to become Hertha BSC’s exclusive betting partner in Asia, with the aim to enhance brand value and regional influence together with the club. We appreciate Lagardère Sports’ facilitation and professionalism in bringing Yabo Sports and Hertha BSC together. Looking ahead, we will devote ourselves to provide users with more quality sports games in the region, as well as more exciting Hertha BSC content in partnership with the club.”

Thorben Jeß, Executive Director Team Hertha BSC at Lagardère Sports, adds: „We are delighted to be able to fix the first regional partnership of Hertha BSC in Asia. The constant sporting development of the club with the participation in the UEFA Europa League 2017/18 and the fifth year in a row as part of the first Bundesliga contributes that the club is perceived as attractive communication platform not only for national and regional, but also for international partners.”