Austrian-based international retail and online betting operator Cashpoint has joined international sports betting integrity association ESSA (Sports Betting Integrity).

It maintains ESSA’s expansion across the sector and serves to further strengthen the coverage and impact of the association’s monitoring and alert system.

The Cashpoint sports betting and entertainment group was founded in 1996. Since 2005, it has been part of the German Gauselmann Group and has established itself as one of the leading providers in the sports betting industry. The company operates online and through more than 5,000 retail outlets, most notably in Germany and Austria, but is also active in Denmark, the UK and Belgium. Cashpoint is the principal shirt and stadium sponsor of Austrian Bundesliga football club Cashpoint SCR Altach.

Khalid Ali, Secretary General of ESSA, stated: “Cashpoint is a very welcome addition to ESSA and brings with it a sizeable retail and online market coverage to benefit our members’ alert platform. It is encouraging for me personally that the association continues to attract such responsible and reputable companies to its ranks and demonstrates the strong desire of those companies to work in partnership, both within and outside of our sector, to address betting related corruption in sport.”

Michael Wondra, CEO of Cashpoint, said: “There is no doubt that betting integrity remains high on the agenda of sports bodies, policymakers and regulatory authorities around the world. It has to be one of the core issues that all operators need to address both on a commercial and ethical level. The decision to join ESSA is an integral part of our company’s betting integrity policy and highlights our ongoing commitment to protecting consumers and sport from corruption.”