DraftKings and Jägermeister Partner to Launch “The Real Shot” for Soccer


DraftKings Inc. and Jägermeister have announced they will introduce “The Real Shot,” a bracket-style soccer competition that will let U.S. soccer fans adopt a team to carry with them throughout the world’s biggest international soccer tournament. With this new and exclusive game style, DraftKings and Jägermeister are hoping Americans who don’t have a team in the tournament will adopt one through this engaging product and still have some skin in the game for what is expected to be the most talked about sporting event of the year.

We are proud to offer sports fans in America an exciting way to be a part of the biggest soccer tournament in the world through this partnership with Jägermeister,” said Ezra Kucharz, Chief Business Officer of DraftKings. “Sports is one of the fastest growing forms of content, accelerated by fan engagement and participation, and we are committed to bringing top-tier content to our extremely engaged customer base.”

“With millions of engaged soccer fans in the U.S., Jägermeister, the unofficial shot of football worldwide, believes every fan has a real team and every team has a real shot at winning,” said Chris Peddy, Chief Marketing Officer of Mast-Jägermeister U.S. “We are thrilled to be partnering with DraftKings to launch this first-to-market bracket-style competition that offers consumers a compelling, integrated sports experience and positions Jägermeister as the perfect way to enjoy the game.”