32Red Revealed As Derby County’s New Principal Shirt Sponsor


Derby County is delighted to announce that 32Red will be the club’s new principal shirt sponsor for the 2018/19 campaign.

The 32Red logo will proudly take pride of place on the front of all of Derby’s first-team Umbro kits for the forthcoming season, as well as all adult replica shirts.

Following a successful continued partnership and agreement renewal last year which will see the Rams sporting the famous double diamond on the field until 2022, Umbro will once again produce all on-pitch 2018/19 collections for Derby’s squads, management staff as well as replica sportswear for the Rams supporters.

In addition, this partnership with the club will provide 32Red, the UK’s multiple award-winning online casino, with a digital platform around Pride Park Stadium to further increase awareness of their brand.

Ashley Peden, Derby County’s Head of Partnerships, said: “We are delighted and hugely excited by this partnership with 32Red, who are part of the Kindred Group, and the opportunities it will provide for both parties.

“32Red are current, forward-thinking, and a brand with a proven track record of sponsoring high-profile football clubs and we are thrilled that they will be Derby County’s principal shirt sponsor for the 2018/19 season.

“We look forward to building a strong relationship between our two brands both on and off the field over the forthcoming year and we would like to thank Kindred Group for their support.”

Neil Banbury, General Manager UK, said: “We are extremely proud to partner with Derby County, a traditional and successful club. It has been a pleasure to deal with the club in agreeing our principal club partnership, that will see the 32Red brand on the front of the shirts and the training kit.

“We look forward to building on our successful history in football sponsorship and providing Ramsfans with the excitement and entertainment that has made 32Red an industry-leader in online casinos. The ambition of the club is evident to see and we wish the club and the fans every success in their push to the Premier League.”

32Red replaces Avon Tyres as the club’s new principal shirt sponsor, after a two-year association that saw Avon Tyres as secondary and principal shirt partners. Derby County Football Club would like to place on record their thanks for Avon Tyres’ level of support over the past two seasons and confirm that the company will retain a brand presence around Pride Park Stadium for the forthcoming season.