Svenska e-sportforeningen, SESF, has received a new main sponsor in Svenska Spel. The cooperation will apply over the next three years, SESF reports on the website.

“That Svenska Spel becomes the main sponsor of SESF, just as they belong to several other federations, shows that e-sports are normalized as sports,” says Magnus Jonsson, Chairman of SESF.

Svenska Spel has previously been the main sponsor of the Swedish federations for football, ice hockey, indoor bandy, handball and bandy. Being connected to e-sports now depends on seeing opportunities for being able to provide relevant offers to a new audience, it is stated.

Svenska Spel has previously applied to offer e-sport games and will do it again when the new gaming market opens January 1, 2019.