Kambi Group is close to finalising a deal with Swedish horse racing operator AB Trav och Galopp (ATG) for the provision of its premium sports betting services.

The two companies are currently in final stage commercial discussions over a partnership which will see the Kambi Sportsbook offered to ATG’s customer base.

ATG will soon commence internal product testing and therefore, to avoid speculation, Kambi has decided to update the market on the progress of the negotiations.

The potential partnership comes as Sweden prepares to introduce a new regulatory framework, one which will enable ATG to complement its horse racing product with a full sports betting offer for the first time.