3radical, the developers of Voco, the engagement platform that enables brands to connect with audiences with real-time, interactive digital experiences and games across multiple channels today announces it has signed a 2 year agreement with Stride Gaming Group.

Stride is a leading online gaming operator. With a diverse portfolio of over 150 brands, Stride is the third largest online bingo operator in the UK, and has a 25% share of the UK online bingo market.

Stride is focused on delivering outstanding player experiences and on developing the lifetime value of its players. To support this strategy, Stride will be integrating 3radical Voco, with a range of its sites, to deliver highly compelling and rewarding experiences for their players. Experiences delivered through the Voco platform have been demonstrated to drive substantial increases in repeat engagement and time on site. It is also expected that they will reduce the number of players requiring free bets and bonuses to engage online. Voco will also enable Stride to convey important content around responsible gaming.

“The range of games and interactive content available in the 3radical Voco platform is impressive and will enable us to very quickly augment our player experience” commented Eitan Boyd, CEO of Stride. “We look forward to our new relationship with 3radical as we roll out this capability.”

David Eldridge, CEO of 3radical commented “Stride is a leading player in the UK bingo market and have a powerful proprietary platform underpinning their success. We are delighted to have been selected to integrate with the Stride Gaming platform to deliver new rewarding experiences to players (alongside real money gaming) that will increase repeat engagement and time on site.”