Superhero Podolski brings XTiP customers to the World Cup final
With the elephant-riding Lukas Podolski , Xtip-Sportwetten has been providing a splash of color in the TV advertising block since spring.
Now the provider continues the campaign together with the prominent testimonial and the creative agency Strobinski. And the new spot is also impressive. Unlike in the leisurely elephant commercial, the new spot is quite fast and action packed this time: In the 30-second, a young man in the car criticizes the World Cup tips a friend. Much more likely than the predictions it is, after all, that Lukas Podolski personally brings the protagonist to the World Cup final in Moscow.
And indeed: One second later, the 2014 FIFA World Cup winner lands as a superhero on the car roof and navigates the driver to Russia. At the end of the TVC, XTiP will be promoting a raffle where anyone who gives tips on the World Cup at XTiP can win tickets to the finals in Moscow.
“The kick-off of our promotion with Lukas Podolski at the beginning of the year was a great success,” says Mathias Dahms , Managing Director of XTiP Sportsbook. “The World Cup in Russia is now the perfect occasion to top it off: with our TV ad and the exclusive competition, we want to enthuse all football and sports betting fans in Germany for the products of XTiP.”
Jens Agotz, Managing Director at Strobinski, adds: “The new XTiP spot has become a big action cinema – because we were a well-rehearsed team on the set and Lukas Podolski was unstoppable in terms of dedication and enthusiasm – so if our current internationals are similarly sportive for the World Cup show, it can work with the title defense – maybe even after a final against Iceland.You never know. ”
The spot was filmed in Berlin and produced by E + P Films . Directed by Tim Löhr . The post production took over Kaeptn in Hamburg. The music comes from German Madness
