AGTech Enters Strategic partnership with Jiangsu Province Sports Lottery
AGTech Holdings is pleased to announce that the Company has entered into a strategic cooperation framework agreement with Jiangsu Province Sports Lottery Administration Center.
The agreement signals the start of cooperation on a wide range of lottery related initiatives covering business innovation, channel expansion, smart hardware terminal, technology and data services, marketing and promotion, etc.
We expect the cooperation will help strengthen the foundation and development of Jiangsu sports lottery, and increase brand awareness and lottery sales volume.
As the exclusive lottery platform of Alibaba Group and Ant Financial Group, AGTech will leverage their expansive offline retail network and channels, as well as its deep lottery industry expertise, to assist Jiangsu Province Sports Lottery Administration Center in advancing China’s lottery industry and contributing to the healthy development of sports nationwide and public welfare.
Under the cooperation, Jiangsu Province Sports Lottery Administration Center and AGTech will utilize resources from both parties to actively promote the innovation of the sports lottery and accelerate the marketing and promotion as well as the R&D of the lottery games.
John Sun, Chairman and Chief Executive Officer of AGTech, said, “We are pleased to have the opportunity to cooperate with Jiangsu Sports Lottery Administration Center in such a comprehensive manner, ultimately improving and modernizing the entire lottery experience for the benefit of the customer. In 2017, the sales of Jiangsu province sports lottery exceeded RMB20 billion for the first time, making it the top seller in China. Given the considerable scale of lottery sales in Jiangsu Province, Alibaba and Ant Financial’s expansive offline retail network and channels as well as our expertise and experiences in the lottery channel business and technology and data services, we believe this strong combination will further improve the consumption pattern and experience of sports lottery products as a whole. It will also advance the lottery industry and contribute to the healthy development of national sports and public welfare.”