The LBA Lega Basket Serie A awarded Perform the rights to the “Betting Package” in relation to the Italian territory for the 2018/2019 and 2019/2020 Sport Seasons. Perform is the digital leader and among the most growing realities in sports media companies. 

With nearly 3,000 employees in more than 30 countries, it touches on every aspect through which fans can interact with their favorite sport. Perform Group deals with the transmission of sports content to fans through DAZN, its unique live streaming and on-demand service.

It is a partner of the major rights holders, such as WTA, NFL, FIBA ​​and CONMEBOL, to commercialize the best and to grow the competitions all over the world. It produces more accurate, faster and more detailed video and data for broadcasters, media companies, clubs and their sponsors. Furthermore,”The assignment of these rights – says Lega Basket President Egidio Bianchi – is a confirmation of how the LBA intends to continue and consolidate its project aimed at increasing the value of the Serie A championship by creating the basis for its further and greater fruition by all means.

We decided, for the first time in the history of the League, to market the betting rights and the fact that to win them was a company like Perform, as well as fill us with satisfaction and pride, we are comforted that we are on the right path to spread better the LBA brand as we have already done in these playoffs that have received great attention from the public and the media “.

Stefano Drago, Perform Business Development Manager, said: “We are pleased to add the LBA to our live streaming Watch & Bet service and we are confident that it will be very popular among our customers and will help punters get even closer to Italian basketball. a very exciting competition, a high quality basketball, which makes it the perfect complement to our premium content such as FIBA, La Liga, Ligue1 and WTA.Our strategy is to offer our customers the largest number of quality content, 24h on 24h and the Serie A League Basket is perfect to further enhance our Watch & Bet service. “