BET.co.za has recently launched it affiliate programme in partnership with NetRefer, the multiple award-winning provider of Unified Performance Marketing Solutions.

BET.co.za is South Africa’s premier online and mobile sport’s betting site. where customers can have instant access to the thrilling world of sport’s betting anywhere, anytime, even during live matches. It’s more than a betting site. It’s a destination for sports fans to follow the latest sports news, match previews & fixtures, post-match analysis & results and insider tips from top bookies.

Ross Hellinger, Head of Paid media at BET.co.za says:

“Bet.co.za has been focussed on monitoring the lifetime value of customers attained through our marketing efforts. Netrefer enables us to merge pre-signup marketing performance metrics and post-signup activity, to piece together the entire life cycle of our customers. This enables us to make better marketing decisions and be able to compare real value per channel we invest in, instead of merely looking at customer acquisition costs. As we progress, we’ll be able to scale channels that bring the more profitable customers based on actual profit, and pull back on those channels not producing the customers we are looking for.”

NetRefer is capable of handling the whole affiliate marketing life cycle from the affiliate signup and CRM, media serving, accurate and reliable performance-based advertising tracking, customer reporting, finance & rewards management up to automated payments back to affiliates. BET.co.za’s marketing team will now have the ability to link valuable information stored within the NetRefer Platform and automatically transform the data into goal-focused journeys to build meaningful relationships with each of their customers.

NetRefer Statement:

NetRefer said: “We are understandably proud of the decision by BET.co.za to use NetRefer’s award winning product suite. It demonstrates a forward-thinking strategy by a team who know who they are, and where they are going. NetRefer’s scalable software will grow with the aspirations of the marketing team at BET.co.za and allow them to realise the company’s mission and vision for the future. We here at NetRefer look forward to this future being a long and prosperous collaboration.”