FDJ announces 4 new partnerships with 4 major French clubs

Marketing

Football is now the first sport in the sports betting offer FDJ ParionsSport. Football competitions (international, national, continental, concern the bulk of FDJ ParionsSport bets: more than 72% of bets. At the 2018 World Cup, FDJ made €333 million in bets.

After the Football World Cup, FDJ announces the signing of new partnerships with 4 major French clubs:

Olympique Marseille, Olympique Lyonnais, AS Monaco, FC Nantes.

These partnerships will be effective at the beginning of the 2018-2019 season. They are concluded for 4 seasons.

FDJ is guiding its football strategy to four leading Conforama Ligue 1 clubs, which together account for 32 French champions and important fan communities. FDJ with its brand ParionsSport will be closer to supporters and punters. Many initiatives in the stadiums and on the digital, as in the FDJ-ParionSport network of outlets and on ParionsSport Online, will see the light of day on the first day of the championship. They will translate the promise of the ParionsSport brand signature “Even More in the Game”.

Sports betting is a market with strong development potential whose practice is democratized in France. FDJ made € 2.5bn in sports bets in 2017; that is 17% of FDJ bets.

FDJ ParionsSport will detail the nature of its physical, digital, events, and in its network of points of sale, at the time of the resumption of the championship Ligue 1 Conforama.

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