FanDuel Group, moving quickly after its merger with sports-book operator Paddy Power Betfair Plc, plans to create sports betting TV shows to coincide with the opening of gambling parlors in casinos and racetracks across the country.

Matt King, FanDuel’s chief executive officer, said the programs will be added to the company’s TVG and TVG2 cable networks, which are currently devoted to horse racing, as well as to digital channels the company operates.

“We are going to be investing heavily in content,” King said in an interview. “There’s a lot of different formats we can distribute through and a lot of different channels.”

FanDuel, the second-largest player in daily fantasy sports, completed a merger this month with the U.S. operations of Paddy Power. That company, which operates sports betting parlors in the U.K. and Ireland, owns the TVG networks and collects horse-racing bets online in the U.S. It owns about 61 percent of FanDuel following the deal.