Sevilla FC have announced an agreement with Betfair – the UK’s biggest betting company – for the Club’s new official betting partnership for the next two seasons. Betfair’s logo will be worn on the Sevilla sleeve for official matches, and will be seen on the front of training gear.

Director of Marketing, Ramón Loarte, said: “We’re delighted to have a relationship with this powerful and recognised brand, who will have their logo in two premium spots”.

Dominic Crosthwaite, Managing International Director of Betfair also had words on the partnership, after the Club revealed an introducing spot for the deal: “We’re proud to sign this agreement and I can say that we share the ambition of reaching the goals that are set out to achieve with Sevilla. We hope that this is a strong and long-lasting agreement”.

Vice-Chairman of the Club Gabriel Ramos concluded the ceremony: “Betfair and Sevilla FC seal today this hugely important alliance built on confidence and loyalty. We’re sure that together we will be stronger in conquering the future. This partnership is destined to bolster ambitions for today and the future”.

Since its launch in 2000, Betfair has become a world leader in the betting market, being the largest betting market in the world. Betfair’s last campaign ‘Gut instinct vs Smarts’ is a materialisation of how the company has achieved such incredible success through business strategy. Both Sevilla FC and Betfair are proud contributors of value and innovation. Both represent key elements in their respective fields.