bwin becomes a partner of FC St. Pauli, 1. FC Union Berlin and SG Dynamo Dresden
In addition to the main partnership for the 3rd league with the DFB and the champion partnership with Borussia Dortmund, the sports betting provider bwin will become the exclusive sports betting partner of the FC St. Pauli, the 1. FC Union Berlin and the SG Dynamo in the 2. Bundesliga next season Dresden.
The contracts were initially closed for the next three Bundesliga seasons until the end of the 2020/2021 season. This makes bwin the only sports betting provider in all German professional football leagues.
As an exclusive partner in the field of sports betting, bwin will be represented on the LED bands of the partners and at every gate with CamCarpets. In addition, the partnership includes integration into all online and social media channels of the partner clubs and diverse “money can not buy” – as well as hospitality rights.
Stephan Heilmann, responsible for the activities of the bwin brand in the DACH region: “After the Bundesliga and 3. Liga now also in the 2nd Bundesliga: With our extended and therefore unique commitment we want to offer the fans here a real added value.
With a strong digital focus, but also beyond, bwin has chosen to partner with the traditional clubs of St. Pauli, Dynamo Dresden and Union Berlin, because these three clubs in the second league excel in our commitment to the 3. Liga and Borussia These clubs of the 2nd league, the 3rd league and their fans have a passion for football and that is exactly what we stand for with our brand bwin, which is why we feel at home with our brand image and with like-minded people.We look forward to the new season with the new partners and their fans. “