Churchill Downs Launches Sports Betting Under the BetAmerica Brand

Sports Betting

Churchill Downs has announced the highly anticipated launch of sports betting at CDI’s two casino properties in Mississippi. Beginning today, Harlow’s Casino Resort & Spa in Greenville, Mississippi, and Riverwalk Casino Hotel in Vicksburg, Mississippi, will offer guests the opportunity to use CDI’s BetAmerica Sportsbook to bet on a diverse array of global sporting events, including professional and collegiate sports in the U.S.

Mississippi approved sports betting regulations following the U.S. Supreme Court decision in May, which overturned the federal law prohibiting the activity. Shortly after the decision, CDI announced a strategic partnership with industry leading platform provider, SBTech, to offer innovative and exciting integrated iGaming and sports betting products.

“The legalization of sports wagering in Mississippi is a great opportunity for Churchill Downs to deliver an innovative, state-of-the-art product that we believe will exceed our customers’ expectations,” said Bill Carstanjen, CEO of CDI. “We are excited to get started and will take everything we learn from this experience to improve our offering in Mississippi and other markets over time.”

CDI is launching its inaugural sportsbook under the BetAmerica brand and intends to utilize this brand in additional states where sports betting is legalized. Casino guests will have the opportunity to bet on major professional sports including the NFL, NBA, NHL, MLB and collegiate sports, as well as sporting events happening all over the world.

The BetAmerica Sportsbook areas in both casinos will feature first-to-market wagering, along with all-new big screen displays, broadcasting more than 100 different HD channels of sporting events and information. The BetAmerica Sportsbook kiosks are convenient and easy to use with superior technology that includes in-game betting and cash-out features for betting on sporting events in countries around the world.

As more states approve sports betting, CDI is poised to expand innovative entertainment offerings and state-of-the-art wagering technology.

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