MoneyMatrix powers latest Genesis Global brand with Trustly’s Pay N Play Technology


MoneyMatrix is delighted to announce the launching of, the latest Genesis Global brand to hit the market.

The launch represents a landmark deal for MoneyMatrix and Genesis, with being the first client to launch an entirely new site with Trustly’s Pay N Play, delivered via MoneyMatrix next generation processing platform. Spela offers a seamless user experience, instant withdrawals and no registration requirements.

The addition of Pay N Play to MoneyMatrix Global Payments Coverage provides Operators with a choice of over 150 payment methods. Trustly’s “no-registration” functionality will enable Spela players to enjoy their favorite games by making a deposit via their online bank while the system collects data available from the player’s bank account, thus simplifying the registration process. At the same time, operators stay KYC compliant without needing to chase players for personal details as all this is captured and managed holistically, with other payment methods, through MoneyMatrix sophisticated back-office.

“We are excited to launch as our new brand tailored to the Scandinavian market. We will use the advanced technology of Pay and Play powered by Trustly, combined with the power of the MoneyMatrix PSP platform. With instant deposit and withdrawals payment technology, and with Genesis vast experience in UI/UK and CRM, we are positive that we can provide the ultimate player experience” commented Ariel Reem, Genesis CEO.

Sandra Barton, MoneyMatrix CEO, on partnership: “This integration further validates our strategy of providing specialised payment options to Tier 1 and 2 operators in international markets. MoneyMatrix is the next generation of processing platform and we are now processing over 100m EURO monthly.”

 “Our next generation, all-encompassing platform is a cost-effective operational enabler for operators to do business their way and stay in control of the payment process. Irrespective of their market focus, or who they want to target or how they want to operate, MoneyMatrix is the specialist partner to help them achieve success.” added Sandra B.