The Australian Communications and Media Authority (ACMA) has released its new rules restricting how streaming platforms can advertise gambling during sports events.

The rules include e-sports and will come into force on September 28. They bring online platforms into line with traditional broadcasters and will see gambling advertising banned during live games between 5:30am and 8:30pm.

ACMA chair, Nerida O’Loughlin said in a statement: “This is the first time that online services streaming live sport have been required to comply with gambling advertising restrictions.

“This brings online services in line with television and radio broadcasting services. It creates a safe zone for children and families to watch live sport across a variety of platforms.”