Kicking off Sunday, September 9 and running through the end of the regular season on December 30, Buffalo Wild Wings today announced a new partnership with DraftKings for a custom game that is exclusively available in all Buffalo Wild Wings restaurants this 2018 football season.

Alongside the DraftKings partnership, the brand is revealing a new advertising campaign, titled “Escape to Football”. A football-focused menu will debut September 6 and include $5 and up offerings on specialty food and beverage rounding out a unique experience for guests.

“As America’s largest sports bar, millions of fans spend their game days at Buffalo Wild Wings each week,” said Paul Brown, Chief Executive Officer, Inspire Brands. “We are thrilled to partner with the industry leader in fantasy, DraftKings, to deliver an experience to our guests that they can’t get anywhere else.”

The partnership between Buffalo Wild Wings and DraftKings will focus on a custom-built fantasy football game, Blazin’ Fantasy Football. Available on mobile through the Blazin’ Rewards App, the game is exclusively available to guests at Buffalo Wild Wings restaurants beginning September 9. The contest is free to enter each week and offers multiple chances to win prizes such as free wings for a year, Buffalo Wild Wings Gift Cards, Blazin’ Reward Points, and more. There will be a total of 600 weekly winners.

“We are excited to partner with Buffalo Wild Wings to offer sports fans a unique, in-store fantasy product this football season,” said Ezra Kucharz, Chief Business Officer, DraftKings. “Our mission has always been to create innovative and exciting ways for fans to engage with their favorite sports and our Blazin’ Fantasy Football product is an excellent example.”