Betsson is the new official sponsor of the Champions Hockey League (CHL), becoming an exclusive partner to the league. 

Betsson has previously been the main sponsor of the Swedish Hockey League (SHL) and is now deepening his commitment to European hockey.

Betsson is one of Scandinavia’s leading gaming companies, with roots from 1963, and has a strong presence in the Nordic hockey market. The agreement includes, among other things, digital and physical exposure of the Betsson brand and the ability to create exclusive content around the games. In addition to the financial support for the league, the ambition of the sponsorship is to build bridges between Swedish and international hockey.

“We have previously been the main sponsor of SHL and are now deepening our commitment to ice hockey. We are now Europe’s biggest game sponsor of hockey. To see that the Swedish and Finnish top teams actually start competing with some European teams are both exciting and good for hockey. “Says Peter Zäll, Chief Strategy Officer at Betsson.

The Swedish teams qualifying this year are Växjö Lakers, Djurgårdens IF, Skellefteå AIK, Malmö Redhawks and Frölunda HC.

The Champions Hockey League is owned and run by Champions Hockey League AG / Ltd, which includes 26 clubs, six national federations and the International Hockey Association.