Betsson signs new ad agency
Garbergs wins the advertising assignment for Betsson when the prerequisites for the gaming companies are redrawn.
The new reorganization of the gaming market is approaching the storms. At the turn of the year, new opportunities will be opened for players to advertise and communicate with their consumers.
In connection with this, Betsson has chosen Garbergs as its new headquarters for advertising and brand communication.
“We are faced with an incredibly exciting time where clarity and dedication become very important. We want to clearly show that we are a gaming company that engages us in sport and for our customers. We saw early that Garbergs had the same idea. We are now smuggling the cooperation ahead of the SHL start but in a few weeks, the new brand focus will roll, “says Peter Zäll, chief strategy officer at Betsson, in a press release.
The first campaign with a new advertising concept will be seen in early October, but already a campaign is being rolled in both TV, Radio, Outdoor and Online, which tells about SHL’s sponsorship.
Peter Zäll contacted me the first day of my vacation when I was in the fishing queue in Nynäshamn, and asked if we wanted to be in a pitch. A week later we presented an idea that obviously met right. So now it’s full speed ahead, “says Jan Lindforss project manager Garbergs.