IGT And William Hill U.S. Form Strategic Partnership

Business News

IGT Global Solutions and William Hill U.S., today announced that they have entered into a multi-year agreement to offer U.S. lotteries a full service solution for sports betting.

Together, the companies are able to offer U.S. lotteries a fully-managed solution to meet all their current and future needs in sports betting, both maximizing revenues to each state and ensuring a reliable, attractive, and innovative service for players.

This new partnership seeks to build upon the already successful pairing between the companies which resulted in IGT being awarded the contract to run sports betting for the Rhode Island Lottery together with William Hill. Under the terms of the partnership, the companies will jointly consider all future sports betting opportunities and bid requests from U.S. lotteries on a mutually exclusive basis. Commercial terms between the partners were not disclosed.

The combined offer to U.S. lotteries under the new agreement will comprise IGT’s PlayShot™ end-to-end sports betting platform for land-based, retail, online, and mobile with William Hill’s operational, trading, player management, and strategic expertise in U.S. sports books.

IGT’s PlayShot sports betting platform is already live in four U.S. states as a dedicated B2B solution for sportsbook operators. William Hill operates sports books under its own or partner brands or provides risk management services in all five states where sports betting is active today.

“We are delighted to be partnering with William Hill, whose proven leadership and capability in U.S. sports betting operations will ensure that we are able to fully support our lottery customers as states start to regulate these products. Through this unique partnership, our customers will be able to enter this new activity with total confidence and trust in the service being offered,” said Renato Ascoli, IGT CEO, North America. “IGT is uniquely positioned as a leader in both lottery and sports betting technologies to deliver innovative solutions that will expand the possibilities for players and for lotteries themselves in this exciting new market. By forming this partnership with William Hill, we are able to bring to our lottery customers in every state a world-class combination of technology and operational expertise.”

“We are delighted to be expanding our relationship with IGT to address the U.S. lottery market together,” said Joe Asher, CEO of William Hill U.S. “William Hill’s track record as an operator globally, and our clear leadership as a sports book operator in the U.S., in particular, mean that U.S. lotteries can be confident that in choosing IGT and us together, they will be benefiting from a reliable, trustworthy, and responsibly-managed solution – maximizing revenues to each state with a quality product and service.”