Connective Games, the  platform provider behind some of the world’s most successful poker networks, has launched a new, free to play game format aimed at the US market.

Connective Games’ Social Gaming is fully customisable to suit the individual needs of its operator partners, and offers a range of game formats including free to play, subscription, and sweepstakes. Players can also access leaderboards and other features.

The launch of Social Gaming forms part of Connective Games’ plans to conquer the US market. Due to the free to play nature of the game, it can be offered in all US states and other pre-regulated markets around the world.

It can be played across desktop and mobile, delivering the same thrilling and engaging experience whether accessed on a computer or a smartphone or tablet device.

Connective Games already offers a range of social poker and casino products that are live with some of the largest land-based and online gambling brands in the world, including Swiss Casino and Spartan Poker which launched free-play casino ahead of the regulations being deployed in India.

Serge Mukhanov, CEO of Connective Games, said: “We are delighted to be able to offer our operators partners yet another world-class social poker product for their players

“Social Gaming unlocks pre-regulated markets in the US and beyond for our partners and allows them to engage players while states push ahead with real-money casino and poker regulation, gaining that all important first-mover advantage.”