SBTech has once again been recognised as the world’s leading provider of sports betting technology, picking up the Sports Betting Software, Multi-Channel Supplier and Sports Betting Supplier prizes at the 2018 Starlet Awards.

Run by 5 Star iGaming Media, the awards celebrate the best providers in the gaming arena, shining a light on the industry’s most innovative businesses.

The Sports Betting Software award underlined the growing influence of SBTech’s Chameleon360 iGaming Platform and the superior functionality of its totally new front end, introduced at the start of the year.

Chameleon is the central hub for SBTech’s partners, used to manage all operations, from player management through to BI analytics, player account management, bonusing and reporting.

The revamped player interface offers an array of fresh features such as Pulse Bet and Action Betting that differentiate SBTech operators from the competition.

The Multi-Channel Supplier award illustrated the significance of SBTech’s omni-channel solution – covering online, mobile and retail touchpoints – incorporating an ePOS cashier system with betslip scanning capabilities, NFC player cards, loyalty programme management and a single back office view to manage all products and verticals.

SBTech recently launched retail operations in the US with sports betting now live in 5 casinos with 3 different operators in Mississippi and New Jersey, replicating its success in regulated markets around the world.

As Sports Betting Supplier of the year, SBTech was praised for the product quality, innovation and differentiation that it provides partners, enabling them to outperform market growth rates.

The company took its betting offering to the next level over the past 12 months through the addition of game-changing features which have invigorated the market, including the Add2Bet bet editor and YourBet bet builder.

The new features are mobile-focused, are built around clean UI and provide players with higher levels of control over their gameplay, appealing effectively to the millennial generation.