Kindred Group launches RG campaign in Belgium

Business News

Kindred Group and its brand Unibet have launched a campaign in Belgium to raise awareness of responsible gambling. Preventing problem gambling is a fundamental part of Kindred’s strategy and sustainability work.

The campaign highlights Kindred’s various tools to help gamblers stay in control and aims to increase awareness about gambling behaviours.

International research shows that awareness is a key factor for the prevention of pathological gambling behavior. Kindred’s new campaign in Belgium aims to make players aware of their own gambling behavior.

“We strive for zero problem gambling on our platforms. To reach this goal, we are convinced that we must create awareness about gambling behaviours. This is one of the reasons why we launched this campaign. We want gambling to be what it should be, pure entertainment”, says Henrik Tjärnström, CEO at Kindred Group.

The campaign, which launched on October 22 across all channels, puts the spotlight on control tools developed in collaboration with research institutes.

“We want our players to feel safe and stay in control on our platform. For Kindred, sustainability is about making use of important research and integrating key findings onto our sites and products. That is an important part in creating the best experience and a sustainable relationship with our players”, continues Henrik Tjärnström.