XTiP and Lagardère Sports announce targeted fan response partnership
Sports betting provider XTiP, a subsidiary of the family-owned, East Westphalian Gauselmann Group from Espelkamp (NRW), and the marketing agency Lagardère Sports have launched a digital pilot project and go with DSC Arminia Bielefeld and MSV Duisburg.
The integration of so-called location-based services technology into the mobile apps of the two associations users can now be addressed specifically with contents that are adapted to their respective whereabouts.
The plus point for the fans: If they are on a match day around the Bielefeld Schüco Arena or the Schauinsland Travel Arena, they receive push messages from XTiP in which they, for example, informed about current stadium promotions or special offers of the sports betting provider become.
“XTiP and Lagardère, together with DSC Arminia Bielefeld and MSV Duisburg, are the first to use location-based services in football. This is a win-win situation, as XTiP can focus more on local fans while they enjoy great deals around their favorite club, “said Mathias Dahms, Managing Director of XTiP Sportsbook.
Söhnke Preuß, Senior Digital Director at Lagardère Sports adds: “As a modern sports marketing agency, we aspire to develop innovative digital platforms for our rights holders and create valuable sponsorship formats for brands. We are therefore delighted to be working with XTiP to implement this innovative activation of the partnership at Arminia Bielefeld and the MSV Duisburg and to be able to accompany an exciting pilot project in the area of Digital Sponsorship with the topic Location-Based Services. ”
Lagardère Sports participated in the technical implementation Accengage, a leader in mobile (Customer Relationship Management (CRM) and Push Notification Technology).
Lagardère Sports designs and develops the mobile apps for currently twelve German clubs and advises rights holders on the implementation of further digital platforms and their marketing.