GVC is pleased to announce that it has successfully completed the migration of Foxy Bingo on to the Group’s proprietary technology platform.

The migration from a third-party supplier means the Group now has complete control of the customer-facing web interface, which is seamlessly integrated with the backend functionality of GVC’s core technology platform.

Foxy Bingo customers now benefit from an all-new, purpose built GVC Bingo client, which has been developed following extensive consultation with players, with a focus placed on creating the best possible player experience. Featuring advanced segmentation tools, the platform enables both game-content choices and communications to be optimised and tailored to a customer’s individual preferences.

Player’s will also see a greatly expanded gaming offer over the coming months, with premium titles from GVC’s extensive portfolio of in-house and third-party supplied games available on Foxy for the first time.

Customers of Foxy sister brand, Cheeky Bingo, will see all of the same benefits, with the Group having migrated the brand at the same time. The migration is the most recent demonstration of GVC’s unparalleled ability to successfully integrate gaming brands on to its platform with minimal disruption.

Commenting on the announcement, Jon Bowden, GVC’s Head of Foxy Brands said:

“This is a landmark moment for Foxy Bingo. The migration onto our proprietary platform allows our marketing, operations, CRM and VIP teams to build an experience fit for our players across everything we do. We are now able to talk to our players through segmented communications, ensuring we’re speaking to the right players at the right time.

“From a product perspective, our new bingo client has been built on robust player feedback and a wealth of expertise, creating a best in market bingo experience. We are also confident our players will love the new premium gaming content that we can now offer.

“We are only just starting to uncover the capabilities we have from a real-time marketing and personalisation point of view, which is very exciting as it’s a huge part of our plans. Moving forward we’re focused on giving our players a bespoke gaming experience based on their individual preferences.

“We have big plans and aspirations for 2019 and beyond and this migration is a huge step for us in delivering our visions for Foxy.”