Gaming Realms signs agreement with Endemol

Business News

Games developer and distributor Gaming Realms PLC said Friday it has signed a new deal with Endemol Shine Gaming for the distribution of a Slingo game based on the hit television show ‘Deal or No Deal’.

The three-year revenue share deal with Endemol Shine Gaming – part of Dutch media firm Endemol Shine Group – will see the Deal or No Deal Slingo game distributed by Gaming Realm’s network of business-to-business operators across the UK, EU and US.

Deal or No Deal Slingo has already been live on the business-to-consumer sites of Gaming Realms for two years.

“The Deal or No Deal brand continues to entertain audiences all around the world, both on-air and through our off-air activations, such as our extensive global gaming programme,” Endemol Shine gaming Commercial Director Mark Woollard said. “Deal or No Deal Slingo has been extremely well received, and we are delighted to be extending our partnership with Gaming Realms.”

The Deal or No Deal gameshow – hosted by Noel Edmonds in the UK, and Howie Mandel in the US – has been commissioned in 83 territories.

“Combining our hit game Slingo with the excitement and suspense of Deal or No Deal has proven to be a great success,” Gaming Realms Chief Executive Officer Patrick Southon said. “We are very pleased that we will now be able to offer the game across more platforms and territories, reaching a greater international audience.”